How to track website behavior?
The Bpart platform provides you with analytics on users that register themselves:
- Profile information
- Posting entries, ideas or comments
- Liking or voting behavior
In order to analyse website behavior, Bpart allows you to establish a connection with Google Analytics. This integration allows you to track which pages are visited, when, via which device ...
Does this track all visitors?
No, when activated, a website visitor can accept or refuse tracking via the well-known pop-up.
Do I have to use Google Analytics?
No, it is not mandatory. There are three options:
- You do not wish to use Google Analytics. Please note: the information you collect is limited to people who actively participate (registration, comments ...), you have no information about the number of visitors who simply inform themselves.
- You set up a Google Analytics tracking or measurement-ID (Google Analytics 4) and link it with your Bpart project.
- A partner sets up a GA environment for you, and provides you or us with a Google Analytics measurement-ID. The data is then entered into the partner's environment, which you can access.
What do I need to implement Google Analytics?
Step 1: a Google Analytics 4 environment
You can either create one yourself (free of charge) or get access to an existing one by using a Google Account. If you have questions on using a Google Analytics environment or account, it is best to contact your internal communication or ICT team.
Step 2: create the measurement ID
You need a Google measurement-ID. You can recognise the GA4 measurement-ID by its structure: G-xxxxxx.
Please note: Older UA codes or tracking IDs will no longer generate new data as of 1 July 2023.
The measurement-ID can be retrieved from the Data Streams section (in the Admin menu). Open the stream you want to use and copy the measurement-ID. In the three images below you can see the steps you need to take.
Step 3: link the G-id to your Bpart organisation
You add the Google Analytics tag to your organisation settings. By doing so, all projects will automatically be tracked.
- 1: go to your organisation dashboard
- 2: input your tag, it usually starts with G-
- 3: hit save
If you wish to differentiate your key or setting per project, do not use organisation settings but manage the tag on project level via project settings.
_Support needed? Don't hesitate reaching out via support@bpart.be ! _
Updated on: 14/06/2023
Thank you!